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Case Studies
SANFORD HEALTH
In 2008, Sanford Health, the largest medical facility in its region, contracted with SpineMark to address
issues of declining market share in the field of spine care. SpineMark partnered with Sanford Health to create
a Spine COE and identified several areas in the first planning phase where Sanford could better meet the
needs of referring physicians. SpineMark established the infrastructure for the center, including protocols for
financials, staff management, and patient care. In just two years, Sanford Health enrolled 5,000 new patients
and realized a boost of $32,000,000 in revenue. Sanford Health is now the regional leader in spine patient
education programs, clinical research and comprehensive spine care.
ADVOCATE HEALTHCARE FACILITY
A Chicago area Advocate Healthcare facility began the process of setting up an operative/ non-operative
Spine Center of Excellence. The hospital spent a year implementing the various phases outlined in this
article to create a hospital-based multi-disciplinary Center of Excellence for spine care as part of a 25,000
square foot fitness facility. The center opened its doors with resounding success and to this day, is flourishing
with new patients and steadily increasing revenues. According to the Administrator of the Spine Center,
"Prior to developing the operative/ non-operative Spine Center, our hospital had a declining market share in a
stagnant market. It was not well- organized and seeing patients was fragmented, like shooting in the dark.
The Spine Center changed all of this for our hospital." By developing a Spine Center, the hospital was able to
regain a local as well as regional presence. They are currently seeing 240 patients a month, 120 of which are
new. Some come from as far away as Tennessee and California. They have been so successful, that they are
now facing a situation in which there are not enough physicians to handle the volume. The center
encompasses all fields involved with spine. The multi-disciplinary approach is comprehensive and facilitates
high patient satisfaction. For this hospital, the model is working so well that it is considering using the same
approach approach in developing programs in other areas, such as cardiac and renal.
Copyright 2011 SpineMark International, Inc. All rights reserved.
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Copyright 2011 SpineMark International, Inc. All rights reserved.